Responding to an interesting job, you should take care to make a positive impression on HR. It’s easy – just follow a few simple rules.
Leading marketer Gwen Mallory, deputy director of the retail and franchising division, talks about how to easily find a new job.
I had to look for employees many times. Analyzing the claimed experience and resorting to my own intuition, I choose suitable candidates from several dozen candidates.
It is worth saying that until the invitation to the interview, all responsibility for the future employee lies with me, but as soon as I agreed to an interview, the outcome of the meeting depends on both of us.
Why, other things being equal, will one of the candidates pass an interview, while someone will not? We start the conversation from the moment when both participants in the process come into contact.
Write the correct letters
Having placed the vacancy announcement, I begin to search – I look through the resumes that come in the mail. My impressions of people unknown to me are beginning to form … by their cover letters. I see them before the resume.
Therefore, having received the file with the profile of the candidate without contacting me and my colleagues, I put off the resume “for later”, in the most extreme case. The same thing happens with the CV, which are accompanied by a letter drawn up according to the template: “I am sending … to the vacancy you have placed, I am ready … in accordance with the tasks set.”
This is probably a subjective opinion, but I don’t like excessive officialism in the letters (“according to the requirements you specified …”) and cronyism (“I know everything better than anyone, set the wrong tasks, formulate the request wrong …”). By the tone of the letter, I immediately imagine that a person will also communicate with clients or colleagues.
I will give an example of a letter from two candidates for the vacancy “Sales Manager”.
The candidate wrote that he was well aware of the seller’s tasks, there were achievements in attracting customers from cold calls (plus a customer base), he knew what to do with objections, he named the companies in our segment where he worked.
In addition, he wrote that he was interested in the vacancy, because he wants to sell a product that has a twist (in our case, it’s not just windows, but all kinds of ways to decorate a double-glazed window). This means that the candidate either knows about us, or carefully read the information before writing!
The candidate wrote that he can sell anything, prefers to work remotely, he is not interested in promotion prospects – he sees his task in making money for himself and the company.
The first candidate seemed to me more promising, since he was interested in working with us, and the second – making money in our company. Perhaps the second will be able to sell better than the first, but he will not learn anything, will not want to grow and will leave as soon as he is offered the best payment terms.
- Do not submit your resume without a cover letter or with a template letter. The letter is your appeal to the HR Director (who makes the first decision!), It should draw attention to your candidacy.
- The letter should not be too formal or cheeky in tone.
- Write down why you paid attention to the vacancy and what exactly you may be interested in for the employer.
- Do not forget about courtesy – wish a good day and indicate all possible means of communication with you (phone, skype, email, instant messengers), even if they are mentioned in the resume.
You can’t create a first impression a second time
The next step on my part is a response letter in which I invite the candidate to a personal meeting. I always want to get a feedback: “thanks, I will be comfortable at such and such a time.” I do not add the applicant to my schedule until I get an answer from him.
And, looking ahead, I’ll say that if a person wrote what would happen, but didn’t come without warning in advance, or was late for 20-30 minutes without warning, even for a good reason, he would not make the best impression about himself.
When a man comes to a meeting for the first time, everything matters – his clothes, hairstyle, makeup (if it is a woman), manner of conversation, constraint or sociability.
I immediately introduce the applicant to the future workplace – the secretary should be smiling and relaxed (to the best, of course), but for the IT department employee this is not important. Let’s look at two candidates from the sales department.
A young man in a T-shirt and jacket entered the room with a smile on his face. The first introduced himself, shook hands, did not give up a glass of water. The almost elusive speech impediment did not interfere with the conversation at all.
The conversation began easily and naturally. I immediately introduced him as a sales manager, conducting a dialogue with a client.
The young man (the same age as the previous applicant), dressed as a teenager, did not express any emotions at the meeting, he was mostly silent, waiting for questions from me, but answered them clearly and on the case.
I had sympathy for both candidates. Everyone has their own style of communication, designed for different customers – one is looking for an approach to each, the other remains on its own wave.
Since I was looking for several managers in the sales department, I invited both. But, if I only needed one, I would have chosen the first one. He is more disposed to communication, he wants to buy something.
- Always be late if you are delaying more than ten minutes.
- Dress for the interview as you plan to go to work.
- Smile when you meet. It always has!